Subscription tiers and plans

Compare the Free, Starter, Pro, and Scale plans, how to upgrade, and what happens to your data if you downgrade.

CPR.co has four subscription tiers — Free, Starter, Pro, and Scale. Each tier unlocks more features and raises (or removes) usage limits. You can see your current plan at Admin → Settings → Plan & Billing.

Plan comparison at a glance

Plan	Price	Best for
Free	$0 forever	Brand-new training centers getting started — run up to 12 classes and 50 students per year
Starter	$39/month	Solo instructors and small centers that need SMS reminders, a time clock, and basic reports
Pro	$179/month	Growing training centers that need CRM, renewal marketing, the LMS, invoicing, and AI
Scale	$399/month	Multi-location centers that need white-label, custom roles, SSO, API access, and an SLA

Free plan limits

What you get on Free

Up to 1 location
Up to 1 instructor
Up to 50 students per calendar year
Up to 12 classes per calendar year
Public class booking page
Class scheduling and rosters
Email confirmations
Certification issuance and tracking
Student self-service portal
PDF certificate generation
Listing in the CPR.co directory

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Note: The Free plan is a great way to try CPR.co without committing. No credit card is required to sign up and you can run real classes on it indefinitely — we only lock you out of the paid features listed below.

Starter — what it adds

On top of everything in Free

SMS reminders and notifications to students
Instructor time clock (clock-in, breaks, auto-clockout)
Analytics and reports
Up to 3 locations
Up to 10 instructors
Unlimited students and classes per year

Pro — what it adds

On top of everything in Starter

CRM and deals pipeline (B2B sales tracking)
Org invoicing and billing
Quote generator with line items
B2B organization portal (your customers can manage their own employees)
Online pre-work / SCORM LMS for blended classes
AI social media drafting
Bulk email campaigns
Drip email sequences
AI customer support chat
Outbound webhook integrations
Google Calendar sync
Remove "Powered by CPR.co" branding from public pages
Unlimited locations and instructors

Scale — what it adds

On top of everything in Pro

Custom role permissions (fine-tune what each staff role can do)
Full API access for integrations
Single Sign-On (SSO) — log in with your company identity provider
White-label — fully replace CPR.co branding with your own
Service Level Agreement (SLA) — guaranteed uptime and priority support

Checking your current plan

How to see your plan and usage

1Go to Admin → Settings → Plan & Billing.
2The top card shows your current plan name and monthly price.
3If you are on a plan with usage limits (Free or Starter), you will see usage bars showing students, classes, locations, and instructors used versus your plan cap.
4The feature matrix below lists every feature and marks which ones are included on your current plan.

How to upgrade

Steps to move to a higher plan

1Go to Admin → Settings → Plan & Billing.
2Click See upgrade options (or Compare all plans in detail).
3Review the full pricing page.
4Follow the checkout flow to pick a plan and enter payment details.
5Your new plan takes effect immediately and new features unlock right away.

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Note: Existing tenants on paid plans: contact support@cpr.co if you need to change your plan mid-cycle. We prorate billing so you only pay for what you use.

What happens if you downgrade

If you downgrade to a lower plan, your data is never deleted. The features that are not included on your new plan become read-only or are hidden, but every student, class, certification, and communication you have logged stays intact. If you upgrade again later, everything comes right back.

What downgrading looks like in practice

Students and classes already in your account remain — you are not forced to delete them to meet Free plan caps.
Booking new classes or adding new students may be blocked if you are over your new plan limit.
Paid features (CRM, LMS, campaigns, etc.) hide from the sidebar, but the data behind them is preserved.
Send of scheduled campaigns or sequences is paused on the next run.
Your custom domain and white-label settings revert to CPR.co defaults if you drop below Scale.

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Important: Before downgrading, export any reports or campaign data you want to keep. You can still access it after downgrade, but features like bulk export may not be available on lower tiers.

Troubleshooting

Common issues

The plan page shows "Free" but I thought I upgraded — check with support@cpr.co. Our team can verify your billing status.
A feature I need is missing from my sidebar — check the feature matrix in Settings → Plan & Billing to see which tier it requires.
I hit a usage limit warning — either upgrade to a higher plan or wait until the next calendar year (annual limits reset Jan 1).

Questions about plans or billing? Email support@cpr.co.

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